«Interaction with Players: Game Design, Code, Art, Marketing»


  • 10:00 — 10:45Registration
  • 10:45 — 11:00Opening
  • 11:00 — 12:00Developing Games for Windows Phone and Windows 8
    Sergiy Baydachnyy, Microsoft
  • 12:00 — 12:30Optimization methods of rendering and shaders in OpenGL ES
    Sergiy Reznik, Cloud Gears
  • 12:30 — 13:00Mobile apps promotion in Asia
    Inna Zaichenko, Zenna Apps
  • 13:00 — 13:30Today’s strategy of a leading product
    Maxim Slobodyanyuk, iLogos founder
  • 13:30 — 14:30Lunch
  • 14:30 — 15:30Building tested games with Unity3d
    Dmytro Myndra, Unity 3D
  • 15:30 — 16:30 5 typical mistakes made by young ukrainian gamedesigners
    Dmitry Tarabanov, Gameloft
  • 16:30 — 17:00Figuring out what the user wants. Methods to create successful games and applications
    Alexander Dzuba, Playtestix, Sales Director
  • 17:00 — 18:00Mobile applications cross-platform development: technical deep-dive and real-time show
    Ivan Beliy, Marmalade
  • 18:00 — 18:15End of the official part


  • Sergiy Baydachnyy Developer Evangelist at Microsoft Ukraine, an author of several books dedicated to applications development, has a large experience in applications development on different platforms.
    «Developing Games for Windows Phone and Windows 8»
    The report will provide an overview of existing platforms for developing games and demonstrate the most important changes in the transition from version 8.0 to 8.1. Also, it will be about the developer’s tools and the software that will allow access to them.
  • Sergiy Reznik Sergiy is professionally engaged in game development for about four years, has been interested in this topic for more than eight years. He is an author of a cross-platform engine, for several games and applications that have already been released. He works as jedi for CloudGears.
    «Optimization methods of rendering and shaders in OpenGL ES»
    The report will provide an overview of the current state of affairs in OpenGL ES. The speaker will talk about some optimization methods of rendering on mobile devices and GLSL shaders. Besides the theory, there will be a few examples of the use of these methods in his own practice.
  • Inna Zaichenko Zenna Apps co-founder and CEO. Inna was engaged in online product-marketing since 2009, and from 2012 works with mobile applications marketing . Zenna Apps is creative studio devoted to design, develop and promote mobile apps. At present, the company has more than 10 successful projects in various countries, including Japan, South Korea, China, the U.S., Canada and Russia.
    «Mobile apps promotion in Asia»
    The report highlights the peculiarities of mobile applications and games promotion on Japanese, South Korean and Chinese markets. The author will share her experience and knowledge in how to place first in the TOPs and become successful.
  • Maxim Slobodyanyuk iLogos founder.
    «Today’s strategy of a leading product»
    How to go international and not get lost? What approaches to choose for promotion of a company and its product within new markets? How to take leadership? The speaker will touch upon strategic approach to bringing the game to TOP.
  • Dmitry Tarabanov Studio Creative Director at Gameloft Kharkiv with 12 years of experience in entertainment industry, 6 years in game design and creativity management. Contributed to numerous AAA and top-tier games, including Tom Clancy's Rainbow Six: Shadow Vanguard, Six-Guns, Driver and Asphalt. He has more than 15 published games in different genres.
    «5 typical mistakes made by young ukrainian gamedesigners»
    Is there any difference between a Ukrainian gamedesigner and a western one? Do the team and the product suffer if a gamedesigner has no diploma in this field? Why do many Ukrainian design-documents can be sold abroad as matreshka and khokhloma? The report focuses on talents professional emigration, and the mistakes that gamedesigner should avoid, before he asks his girlfriend to call him "experience engineer".
  • Dmytro Myndra Software Development Engineer in Test of tools forge at Unity3d, where he develops tools for games testing . Previously worked for Microsoft and Lohika. He is an active participant of Odessa. NET User group.
    «Building tested games with Unity3d»
    Testing games is not a trivial task. If testing was not foreseen before the developing, there will be difficulties in testing automatisation and providing useful tools for QA engineers. In this report there will be considered the approach and architecture that will help avoid the problems described above. Unity3d engine will be used for demonstration.
  • Alexander Dzuba Alexander is experienced in marketing projects development and implementation on the agencies side. His specialisations are negotiation, projects methodology configuration research, introduction of new methods.
    «Figuring out what the user wants. Methods to create successful games and applications»
    Casino is more profitable than mobile development: even bet on one number on the table is more likely to bring in revenue than a mobile project. How can we know for sure what customer needs?
  • Ivan Beliy Ivan Beliy is a team leader at Marmalade and is focused on further developing the cross-platform capabilities of the Marmalade SDK. Ivan gained much of his commercial experience during his time as a professional developer at panBmedia AG and Devoler LLC where he created games for a wide variety of platforms such as iOS, Java-enabled mobiles, Cable TV as well as Set Top Boxes.
    «Mobile applications cross-platform development: technical deep-dive and real-time show»
    There are so many developers making games for multiple platforms these days. On one hand it looks quite time consuming, on the other hand devs are keen to simplify porting of existing projects and creating new titles. That is where cross-platform SDKs enter the game. This presentation will describe different approaches to cross platform technology, describe how to achieve performance and try to avoid platform specific development for every single device. It also includes a real-time use showcase.